Are you just starting out as a site owner? It’s about time! Maybe you have dabbled with some projects here and there, but you have one underway now that you are taking to fruition. To see that project through, search engine optimization must be a focus. The world of SEO and the Internet, in general, is so huge nowadays that it can seem impossible to navigate strategies and pick a starting point. What do you need to know in regards to SEO advice for beginners as you launch your new website?

The best Internet marketers and site owners tell others that they must fill a need. Your idea for your website, in general, is going to need to be in line with that. However, you must take that same motivation into your balanced efforts to grow your site, specifically with SEO. For example, there is no way you are going to fill any needs if you pursue black hat SEO strategies.

Facing the steep climb the search engines give you, it can be easy to lose focus of your original motivations and start trying to cut corners. After all, you are just trying to climb the rankings and fill that need, right? Examine your motivations again, and realize that cutting corners isn’t going to serve anyone. More importantly, cutting corners is an attempt to serve yourself first.

Backlinking is one of the premier strategies these days when it comes to search engine optimization. It is also one of the strategies that people pursue in regards to black hat SEO tactics. Do yourself a favor. Forget the rankings for a moment, and understand that you are going to learn along the way, getting better at what you do. Realize that reputable back links are about getting traffic, and pay not attention to the rankings behind the curtain.

Sure, you will look at your rankings from time to time, especially when looking at keyword phrases and how to integrate them into your site and content. You are a site owner, and search engine rankings do matter. I didn’t say do not go after them though. I said not to think about them in relation to your link building campaign. Build your backlinks one at a time, using a variety of kosher strategies, and you will get there.

Of course, SEO is not just about backlinks. It is about all kinds of other strategies, too. You have to make sure you keep your priorities straight when it comes to all forms of SEO. It takes the time to build links, and it takes the time to add content. Even if you do everything exactly the way you are supposed to, and even if you didn’t have to start from the beginning learning the basics, it would still take time.

Search engine optimization is a building process, and it is isn’t always going to come easy. Don’t jump on every strategy you find out there and be wary of how you outsource any work that needs to be done. You have to be sure that you are ready to take on the world of SEO the right way, no shortcuts, or else you aren’t going to build anything that looks good. In fact, what you build will fall.

The only way to climb the rankings is to do it the right way. As you learn the basics, start chipping away at them. When it comes to your link building campaign, keep a good record and always work consistently. You will be rewarded if you handle SEO using the right approach, not using black hat tactics.

Please see our previous blog post about why SEO is important for your business in 2017.